Cintura, it means more to us than a brand name, it holds meaning which we base our brand off, the Latin word cinctura which is a derivative of the word cingere, to wrap, tie and enclose, in modern times this word is more formally known in Italy in the form of Cintura, this word directly translates to English as Belt or waistband. We decided on Cintura not only for its meaning but for its Italian representation, more often than not Italy is associated with class, wealth, and style, we believe we provide something of value and significance which can be also directly associated with Italian culture.